On Thursday, September 15th, Chimani CEO and Co-Founder Kerry Gallivan, joined Jack Kelly, Digital & Social Marketing Manager at Subaru of America and Brandon Miller, Group Director, Partner Consumer Engagement at Carmichael Lynch, at Boston’s AdClub Media Innovation Day.
“Media Innovation Day is a daylong content event covering traditional, new and emerging media, and focusing on the rapid media and marketing shifts that are impacting brands. We explore how and where consumers engage with, consume and experience media and how marketers and the media industry are evolving in order to succeed. Speakers represent the best and the brightest brand leaders and media mavens sharing the possibilities, the risks, and the rewards.”
Leading the event with a presentation entitled, “LOVE STORY: SUBARU AND PARTNERS TAKE THE HIGH ROAD,” each company’s ambassador discussed the success of Subaru’s three-year partnership with Chimani to increase awareness around its Zero-Landfill (for National Parks) campaign in Chimani’s suite of free national park mobile app travel guides.
The presentation discussed how Chimani was able to help Subaru achieve its goals in time for the National Park Service Centennial; going on to say:
“Not all marketing partnerships are effective or enduring. The best collaborations are focused on reinforcing brand values, like Subaru’s connection to the great outdoors and its zero-landfill initiative. Carmichael Lynch, long-time AOR, and Chimani, mobile app pioneer, joined forces to bring mobile innovation to the brand by providing enhanced experiences around National Park visits, from trip planning to VR. A new focus includes reducing waste, saving money and resources in time to celebrate the National Park Centennial birthday bash!”
Chimani’s suite of free national park mobile apps are available for iOS and Android at www.chimani.com